GELATERIA

Okay Lucy.

THE BRIEF

Founder of ‘Okay Lucy Gelateria’ Stevie Dellamarta wanted to elevate her ice cream store located on the beautiful Mornington Peninsula into a fun ‘must visit’ destination for people of all ages. The brief was to develop the brand’s visual identity.

THE PROCESS

We worked closely with Stevie to develop a playful suite of graphics that included not one, but two complementary brand identities that could work together or independently. This graphic technique brought a greater depth and flexibility to the visual language, especially when designing the shop signage and product packaging.

THE OUTCOME

Since opening in late 2019, OKAY LUCY has received much local media attention and has recently made Melbourne’s Top 10 Best Ice Cream Parlours!