MELBOURNE STYLIST.

Simone Haag.

THE BRIEF

Simon Haag, Designer & TV Presenter has forged an Interior Decorating mecca in Australia. Simone was looking to further elevate her position as one of the top designers nationally. In a competitive market, she knew a strong digital presence was the first step.

THE PROCESS

What began as a website overhaul, became a two year brand discovery, redefining Simone Haag Studio’s offering both visually and through tone of voice. Copywriting played a pivotal role in the development of all of Simone’s brand touchpoints. We engaged the talent of Elana Castle, a New York based copywriter whose work has featured in Wallpaper, Dwell, Habitus and Architectural Digest.

Simone’s key goal for the new website was to attract a greater number of high income earning clients, which in turn would result in new boundaries of projects and brand opportunities. In addition to the new website, Made By Camille designed and created branded eDM templates, site signs, social tiles and client presentations all to further strengthen Simone Haag Studio’s evolved brand position.

THE OUTCOME

Following the launch of the website in 2021, Simone quoted: “The only thing I am prouder of than my body of work, is the way Made by Camille helped me share it with the world. I am so proud of the website, the colour palette and the way it functions from the inside out and outside in.” Simone Haag’s popularity and success continues to grow, and her new work reflects these achievements.