PUBLICITY, TALENT & CREATIVE CONTENT

Twofold Media.

THE BRIEF

‘Edgy, bold and considered’ was the concise brief to refresh Twofold Media, a powerhouse consultancy led by Lucy Nettlefold. Since its inception in 2020, Lucy has launched unforgettable global broadcast campaigns for the likes of MTV, ViacomCBS as well as Australia-wide publicity campaigns, projects, events and broadcast productions for Network 10, Nine Network, Seven Network and MYER.

THE PROCESS

Research. And more research. And lots of moodboarding. Twofold Media is multifaceted with a wide target audience and global relevance. We understood the visual solution needed to be as dynamic as the business offering. An uppercase typeface accented with sharp, stiletto style ‘flicks’ was developed to form the identity. Paired with pops of neon, event imagery and considered tone of voice, the refreshed approach celebrates Twofold Media’s energy, and the statement Lucy makes with every project she embraces.

THE OUTCOME

Change is as good as a holiday. The refreshed brand identity and new website have been an integral step in pushing Twofold Media forward and building a recognisable presence in the industry.